Community Commerce
Building trust through community-driven commerce.
通过信任与社群建立跨境商业项目。
400+
Community members
社群成员
80%
Repeat purchase rate
复购率
0
Negative reviews
差评
3Y
Self-operated
自主运营
A university student with a suitcase.
一个拖着行李箱的大学生。
No team. No investment. No experience. Just curiosity.
没有团队，没有投资，没有经验。只有好奇。
Many friends wanted to buy goods from Macau and Hong Kong, but no one knew where to find trustworthy sources. I started by helping a few close friends.
很多同学想买港澳商品，但不知道谁值得信任。最开始只是帮朋友带东西。
How it grew
如何成长
2016
First purchase
第一次采购
First batch of products for classmates: 30 seed users.
帮同学带了第一批商品，30 人种子用户。
First WeChat group
第一个微信群
WeChat group established; regular community updates.
建立微信群，开始固定群内沟通。
2017
100 users
100 用户
Crossed 100 users; organic referrals emerged.
用户数破百，开始有自然转介绍。
200 users
200 用户
Weekly purchasing routine; repeat-purchase habit formed.
稳定每周采购，形成复购习惯。
Community growth
社群增长
300+ users; community became self-sustaining.
用户突破 300 人，社群自运营。
2018
Cross-border workflow
跨境流程
Standardised workflow: order → sourcing → check → delivery → after-sales.
标准化流程：统计 → 采购 → 验货 → 配送 → 售后。
400+ members
400+ 成员
400+ members, 80% repeat rate, zero negative reviews.
累计 400+ 用户，80% 复购率，0 差评。
The core mechanism
核心机制
📄 Transparency
📄 透明化
"Every purchase receipt was shared in the group. Real-time livestream of sourcing — no hidden corners."
"每张小票都在群里公开，采购实时直播，没有隐瞒。"
📦 Reliability
📦 稳定履约
"Same weekly schedule for three years. Never missed a trip. Consistency built confidence faster than discounts."
"三年固定往返，从未缺席。稳定性比折扣更能建立信任。"
💬 Community
💬 社群关系
"People didn't stay for a product; they stayed for the chat, the jokes, the 'how are you'. Trust is relational."
"用户留下的原因不是商品，而是闲聊、关心与归属感。信任本质是关系。"
Historical record
历史记录
What it achieved
成果
400+
Community members
社群成员
80%
Repeat purchase rate
复购率
0
Negative reviews
差评
3Y
Self-operated
自主运营
People connect.
People trust.
The context changes. The question stays the same.
场景在变，问题不变。
Community Commerce → Teaching → Educational Technology → Learning Experience Design
社群商业 → 教学 → 教育科技 → 学习体验设计
2016–2018 · Zhuhai / Macau · Yilin Wu
2016–2018 · 珠海 / 澳门 · 吴宜霖