PROJECT 03

Community Commerce
Startup

Building Trust Through Community-Driven Commerce
400+
Members
80%
Repeat Rate
0
Negatives
3Y
Operation
2016
A University Student with a suitcase.
No team. No investment. No experience. Just curiosity.
Many friends wanted to buy goods from Macau and Hong Kong, but no one knew where to find trustworthy sources. I started by helping a few close friends.
first order
2016
First Purchase

帮同学带了第一批商品,30人种子用户。

First batch of products for classmates: 30 seed users.

First WeChat Group

建立微信群,开始固定群内沟通。

WeChat group established, regular community updates.

2017
100 Users

用户数破百,开始有自然转介绍。

Crossed 100 users; organic referrals emerged.

200 Users

稳定每周采购,形成复购习惯。

Weekly purchasing routine; repeat purchase habit formed.

Community Growth

用户突破300人,社群自运营。

300+ users; community became self-sustaining.

2018
Cross-border Workflow

标准化流程:统计→采购→验货→配送→售后。

Standardised workflow: order → sourcing → check → delivery → after-sales.

400+ Members

累计400+用户,80%复购率,0差评。

400+ members, 80% repeat rate, zero negative reviews.

📄 Transparency · 透明化

“Every purchase receipt was shared in the group. Real-time livestream of sourcing – no hidden corners.”

User Research insight: visibility reduces anxiety

📦 Reliability · 稳定履约

“Same weekly schedule for three years. Never missed a trip. Consistency built confidence faster than discounts.”

User Research insight: reliability = psychological safety

💬 Community · 社群关系

“People didn't stay for a product; they stayed for the chat, the jokes, the 'how are you'. Trust is relational.”

User Research insight: belonging drives loyalty
📸 历史记录 · 左右滑动查看(2017-2019)
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← 左右滑动查看更多 →
400+
Community Members
80%
Repeat Purchase Rate
0
Negative Reviews
3Y
Self-operated
No advertising. No funding. No employees. Built independently while studying.
People learn.
People connect.
People trust.
——
The context changes. The question stays the same.
Community Commerce Teaching Educational Technology Learning Experience Design
start journey origin

This started with a small community business. It continues today through learning design and educational technology.

2016–2018 · Zhuhai / Macau · Yilin Wu